مضمون کا ماخذ : کمپیوٹر لاٹری لائیو
PEMRA advises TV channels not to make dramas based on ‘sensitive’ content
Pakistan Electronic Media Regulatory Authority (PEMRA) in an advice issued to all television channels on Tuesday asked not to air dramas containing controversial themes, indecent dressing and gestures, sensitive/controversial plots, divorce, infidelity, extra marital affairs and unnecessary detailing of event(s). Such content is not only distressing for the viewers but is also against the commonly […]
Pakistan Electronic Media Regulatory Authority (PEMRA) in an advice issued to all television channels on Tuesday asked not to air dramas containing controversial themes, indecent dressing and gestures, sensitive/controversial plots, divorce, infidelity, extra marital affairs and unnecessary detailing of event(s).
Such content is not only distressing for the viewers but is also against the commonly accepted standards of decency. The prevalent rampant trend of airing quite bold themes in Pakistani drama industry has resulted in massive public complaints on Pakistan Citizen Portal, PEMRA Complaints Call Centre & Feedback System as well as through social media/Whatsapp. The viewers have severely criticised content being shown in dramas these days.
PEMRA has banned ‘controversial themes’ in Pakistani TV serials such as indecent dressing, gestures, sensitive, controversial plots, divorce, infidelity, extra marital affairs and unnecessary detailing of event(s)
They are of the opinion that dramas are not depicting true picture of Pakistani society. Indecent scenes/dialogues/extramarital relations, violence, inappropriate dressing, rape scenes, caressing, bed scenes, use of drugs and alcohol as well as intimate moments between couples are being glamorised in utter disregard to Pakistani culture and values. Besides, established religious beliefs regarding divorce and halala are being distorted through weak plots/story lines, creating confusion among the viewers about religious principles.
Majority of the scripts revolve around women, having same story pick, plot or purpose. These dramas depict hackneyed image of women and have confined themselves to feminist issues only, therefore, ignoring children, teenagers and men. Scriptwriters are confined to saas bahu (mother-in-law daughter-in-law) vendetta, extra marital affairs, divorce and infidelity etc.
All TV channels are therefore, required to stop airing such content in dramas and produce content in consonance with the socio-cultural norms as per aspirations of Pakistani society. Creative and diversified stories should be picked to promote positive image of society inculcating optimism and constructive approach with the objective to build prosperous and tolerant nation. TV channels are advised to ensure compliance of provisions laid down in PEMRA laws and the Electronic Media Code of Conduct, 2015.
Published in Daily Times, January 9th 2019.
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